Mark Théo Dufaÿ Concept + Art direction

A film about
vitamin D for Cow&Gate.

We got tasked with a simple brief: tell parents that two beakers of C&G milk covers 100% of their little one’s vitamin D needs. Pretty handy in Britain.

The real challenge was getting a toddler to have fun in the rain on a 5° morning. 

Creative Director:
Rosie Bardales