Concept + Art direction
An ongoing project that explores the world of deaf rappers.
A couple months ago I came across a deaf rapper’s
After finding no real initiative or documentary on their craft, I decided to give it a go and start Deaf Jam.
The goal: organise and film the first sign language rap battle. It’ll be subtitled and focus on the expressiveness of the hands.
In the meantime, I’m designing a lockup and a visual identity for the project.
More to come!
The art direction is unapologetically bold and
vibrant to show how much hands can speak.