Mark Théo Dufaÿ Concept + Art direction

An ongoing project that explores the world of deaf rappers.

A couple months ago I came across a deaf rapper’s video.

After finding no real initiative or documentary on their craft, I decided to give it a go and start Deaf Jam.

The goal: organise and film the first sign language rap battle. It’ll be subtitled and focus on the expressiveness of the hands. 

In the meantime, I’m designing a lockup and a visual identity for the project. 

More to come!

The art direction is unapologetically bold and
vibrant to show how much hands can speak.