A series of glossy things to promote Rimmel’s new mascara.
Felix & I produced a set of content for Rimmel London after BETC won the global business.
This was supporting a range of campaigns that launched Rimmel's new attitude and brand platform 'Live the London look'. Which re-positions the brands focus on attitude, rather than acquisition.
In the first two days these glossy little pictures gained over 6 million views.
Rosie Bardales/ Nat Potter
Cara Delevingne & Nadia Rose