Concept + Art direction
A social network for OAPS.
New retirees are looking for ways to stay active, find new challenges, additional income and avoid feeling desocialised.
Shredded Wheat’s Tight Knit Network is a service that helps them put their lifelong experience to use.
Think of a mix between classified ads, Facebook and Linkedin.
In order to drive our audience to the website, we will use some of the ads
people have posted and publish them regularly in the local papers.