Mark Théo Dufaÿ Concept + Art direction

A print campaign for a season of Swatch watches.

Swatch’s target audience - millenials - don’t define themselves with one style. They switch it up. Just like Swatch does in every collection.

The line: Switch it Swatch.

This print campaign for the SS2018 collection (Glow, Cult, Bee and X) celebrates those multifaceted lives
and the Swatches that complement
each side of them.

With Felix Heyes.

The print campaign features one model and influencer dressed
in four different styles and the watch that matches them.

The posters were then layed out in a sequence.