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Mark
Théo Dufaÿ
Concept + Art direction
A print campaign
for a science-led brand.
We were tasked to create a print campaign to communicate on the science behind Aptamil’s baby milk formula.
We convinced
Tim Flach
, famous for his animal photography, to shoot the campaign.
Creative Director:
Neil Dawson
Senior Art Director:
Simon Morris
Senior Copywriter:
Clive Pickering
Copywriter:
James Briggs
Designer:
Felix Heyes
We gave Aptamil, a usually a pretty safe brand in terms
of art direction, a strong visual point of view.
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