Mark Théo Dufaÿ Concept + Art direction

A print campaign
for a science-led brand.

We were tasked to create a print campaign to communicate on the science behind Aptamil’s baby milk formula.

We convinced Tim Flach, famous for his animal photography, to shoot the campaign.

Creative Director:
Neil Dawson
Senior Art Director:
Simon Morris
Senior Copywriter:
Clive Pickering
James Briggs

Felix Heyes

We gave Aptamil, a usually a pretty safe brand in terms
of art direction, a strong visual point of view.